- When we asked customers why they did not sell back a device, 29% said they thought their device was not worth anything.
- In addition, new or updated programs were launched this year, bringing new attention and importance to device reuse and recycling.
- Programs from Apple, Microsoft and Wal-Mart all launched new in-store used device buyback programs and received lots of mainstream press coverage.
- The carriers also were involved with early upgrade (and trade-in programs), including AT&T’s Next, T-Mobile’s Jump, Verizon’s Edge and Sprint’s One Up.
However, while all of these new programs are great, we wanted to find out about attitudes toward the purchasing of “gently-owned” or pre-owned devices. Our survey found that 80% of mobile users were not interested in buying pre-owned devices. It goes without saying that this will be the next challenge for the industry players in the US market: to motivate and expand the customer’s willingness to purchase these devices.
Happy America Recycles Day!
For more information about how to purchase the report or other device reuse and recycling and services offered by Bamboo Mobile and/or Compass Intelligence, please contact Kate Pearce at firstname.lastname@example.org