Below are snippets from the new report that covers drives/constraints, industry implications, details on the device concept and more.
Project Ara Background
- Google’s Project Ara is comprised of a small group of engineers (some from Motorola) who are championing a modular phone hardware design. Some have even called it a LEGO phone.
- It is being spearheaded by Paul Eremenko (former DARPA engineer) in Google’s ATAP group.
- Lenovo acquired Motorola in January 2014 but Google kept the Ara team.
- In April, Google hosted a hardware developer’s conference around designing, creating and promoting ideas around a modular device.
- Prior to Project Ara’s developers' conference, Phonebloks unveiled a social media campaign in September of 2013 called “join the movement.” It said it was “…an independent organization with the purpose of encouraging the development and production of products that produce less electronic waste.” Phonebloks now does marketing for Project Ara.
Foxconn, Samsung and Apple (to name a few) have a long and successful history in the market with engrained processes around mass producing smartphones, that according to the Ara team “all look the same.”
The modular look and feel may take consumers some time to adopt; however, the phones are designed to be highly customizable. And, for those in emerging markets who have never carried a smartphone, they might embrace the form factor.
This truly is an exciting time in the industry when we have the creativity, technology and moxi to start projects that may just change the way we envisioned devices in the future.
Click on the title of the report here to see the excerpt of this report: "Project Ara: A Modular Phone from Google: Where LEGO Blocks Meet High Tech."
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