For more information on the Reuse and Recycling market or our primary research in this area, please contact Kate Pearce at [email protected]
In a recent survey, our parent company, Compass Intelligence, asked mobile phone users about their devices' trade-in value. We wanted to find out how customers perceive the value of their devices if they were to sell them back. Nearly 40% believe that their basic or feature phones are worth $5-$25, while another 32% of the customers think their phones would only fetch $5 or less. Only 9% of the respondents expect to receive more than $75 for a feature phone. However, smartphones users have higher expectations with 27% of the 452 polled thinking that they would get between $100-$200 for their devices. Also, nearly 40% of the mobile users say that their devices would be worth $75 or less if they sold them back or traded them in. As customers continue to migrate to smartphones (and shell out more money for mobile devices), understanding the resale value will become a greater focus for end users as well as recycling vendors. Perhaps this market will require a standardized "blue book" type of resource for customers to rely on when considering where to trade-in so as to get the best value. Here at Bamboo Mobile we plan to continue to gauge device pricing with our Device Value Index and other deliverables in development.
For more information on the Reuse and Recycling market or our primary research in this area, please contact Kate Pearce at [email protected]
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Kate PearceBamboo, Chief Editor Want more from Us?Archives
October 2015
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