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Bamboo Online Ratings: A Deep Dive into Online Trade-In Programs

4/19/2013

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Since Monday is Earth Day, we thought a sneak peek of our latest report was in order. Over the last few weeks, Bamboo Mobile and team have examined online trade-in or buyback programs from 12 different companies. The new report is the first to include a rating system from Bamboo which is based on a scale from 1-4 with a 1 being poor and a 4 being excellent. (See the rating graphic below)

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Note: PandA stands for Perception and Analysis.
We are excited about this new rating system (based on perception and analysis) and it will be applied to other reports we produce in the Reuse and Recycling Market such as ratings for retail-based device trade-in programs, green mobility assessments and more. 

Highlights from the report include:
  • Eight of the twelve online trade-in programs examined are either brand new or were updated in the last three years.
  • Amazon was rated 3 out of 4 due to its smooth process and quick turnaround to receive the incentive.
  • A few of the top carriers all received similar ratings (2.5 out of 4); however,  each have different areas for improvement. 
  • One key observation is that recommerce vendors and retailers tested tend to proactively communicate trade-in status via e-mail alerts, while carriers tested offer a more reactive option for customers to check trade-in status.
  • In addition, many of the carriers buy back more types of devices than some of the other vendors who tend to limit their programs to certain types of smartphones and tablets (i.e., no feature phones, only high-end smart phones).
Happy Earth Day! 
For more information or if you would like to purchase the report, please contact Kate Pearce at kpearce@compassintelligence.com

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    Kate Pearce

    Bamboo, Chief Editor 
    Strategist & Sr. Consultant at Compass Intelligence

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